Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.
Follow this guide to make your knowledge base a hit with both users and search engines.
What is a knowledge base?
A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and/or services. The primary purpose of a knowledge base is to anticipate and answer user questions.
