More content marketers should act like museum curators.
Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume.
By adopting a similar strategy, you — and, ultimately, your audience — will reap the rewards.
You will create more quality content without having to create new content.
You will tell unique stories shaped by others’ content.
You will position your brand as a thought leader without having to write draft after draft before the author-executive signs off.
