Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear.
The average user spends most of their journey in the messy middle of the consideration stage, making it the trickiest stage to get right and often the most neglected.
Follow the tips below to create and execute a symmetrical buyer journey-based content strategy.
