Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.”
We like to think of the Google Search engineers as in charge of the search results, but as the DOJ anti-trust trial revealed, the engineers are increasingly just co-contributors to the SERPs, with other teams in Advertising and layers of Business SVPs also contributing and making decisions about what those SERPs ultimately look like. I suspect that if the search team had their way the SERPs would look different from what they’ve become.
