1. Establish clear KPIs
Generally, the first step of any content audit will be a review of your business goals to help you benchmark content performance moving forward.
After your audit, it’s essential to benchmark these KPIs and track various fields of progress in your analytics.
There are several metrics to use for this, including:
- Traffic/pageviews
- Organic keyword position
- Backlinks
- Bounce rate
- Conversion rate
- Time on page
