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8 Tips for Conducting an Effective Social Media Audit

Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe you’re present on every platform from Ello to WhatsApp.

Back in 2011, a study of corporate social media accounts found that large companies had 178 social media accounts on average. Yep, that’s triple digits.

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