Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustified.
These developments simply highlight the nature of search where change is constant and inevitable. Seasoned SEO practitioners know that everything could be turned upside down tomorrow.
Yet, in a practical sense, SEO doesn’t have to be tanked by new ranking factors, algorithm updates or constant changes. There is a way to do it sustainably while mitigating risk and focusing on priorities.
