With 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees.
You probably don’t have the budget for cash-consuming items like augmented reality or time-consuming brand boosters like Instagram stories. Plus, as social networks become increasingly segmented, it’s tough to know where and when to engage your precise target audience and how to monetize every social network. And even if you do know, the sheer volume of work may be overwhelming.