In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created.
Unfortunately for small business owners, like myself, I do not have the huge budget to promote my product or service like Universal Pictures can, or have not mastered the versatility as Kevin Costner. However, we as small business owners are talented in the work we do and have built a great product or service but have not received the traffic as we expected.
