Too often, businesses jump into social media marketing without a social media marketing strategy. If you’re one of those people who thinks a couple of random posts a month is going to help sell your product and build your clientele, then go ahead and throw in the towel now. It’s going to take more than that.
Social media isn’t random. It takes strategy and preparation. As a business using social media, you want to share things that your customers actually want to engage with – a picture of your favorite customer; an update about an exclusive deal they can only get by liking your page; etc.
