Since Google Preferred launched in 2014, it has become the cornerstone of YouTube’s pitch to advertisers. Now, Google Preferred is upping the ante with new ways of attracting advertisers, which it will reveal at its NewFront presentation on May 4.
In order to grow YouTube, its advertising opportunities actually are getting smaller. In addition to some new research tools, Google Preferred is offering a six-second pre-roll ad opportunity—just long enough for a stick of Old Spice deodorant to fly into the armpit of a hunky guy. It might sound a little too minimalist until you consider user experience and what the research shows.
