Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced on Wednesday.
As the update rolls out to iOS and Android users over the next few weeks, advertisers and regular accounts will be able to pick up to 10 photos and videos to include in a single post that people can swipe through horizontally. While both groups will be able to pick out the order of the photos and videos in a carousel post or ad, advertisers have the option to leave the ordering up to Instagram, whose technology will sort the content based on performance, from highest to lowest.
