Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic.
But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting as well as personalized content that’s easily discoverable.
Sixty-two percent of consumers reported watching subscriber-supported video-on-demand in 2020 compared to the 32% that watched AVOD services, according to a new report by PricewaterhouseCoopers that surveyed 1,000 consumers.
