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Meta Expands Instagram API to Incorporate Creator Accounts, User Tagging in Reels

June 12, 2023

Meta’s expanding the options available via the Instagram API, which will enable third-party platforms to offer more posting functionality within their apps.

First off, third-party developers will now be able to offer content publishing via Instagram Creator accounts, in addition to business profiles in the app. That means if you have a Creator account, your favorite third-party platforms will soon be able to facilitate direct IG publishing, making it easier to manage your content from a central dashboard, as opposed to having to post to each individually.

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