Top
image: venturebeat

Marketers aren’t yet putting Amazon at the level of Google and Facebook

January 3, 2018

Via: Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help advertisers efficiently run search campaigns on Amazon — requires lots of manual work, and its reporting is inefficient.

For now, AMS offers three ad formats: sponsored products that appear below search results on Amazon, headline search ads that show up above search results and product display ads that are located on corresponding product detail pages.

Read More on Digiday