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LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments

June 12, 2023

Via: MediaPost

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LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools — including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” — that aim to help companies better understand how brand investments are impacting their bottom line.

First, LinkedIn’s CMO Scorecard — led by the company’s think tank, The B2B Institute — gauges creative, media, and outcome metrics by measuring group-specific variables.

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