Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, and agile and you need to be aware of the golden rules to follow. In this guide, we’ll outline some common mistakes and help you wipe them from your marketing strategy for success.
Failing to pinpoint a target customer
One of the most significant and damaging mistakes businesses make when drawing up marketing campaigns is failing to pinpoint a target customer. The end goal is to make a customer react and take action. For example, buy a product or contact a company. If you’re not aiming at the right audiences, the chances of reaching the right people fall. Always go into the planning stage with an ideal customer in mind.
