As has been widely reported in recent weeks, Instagram’s rolling out new brand profiles to help businesses make better use of the platform. The new brand options have been made available to selected users in Australia, New Zealand and the US, and today Instagram made their first official announcement on the pending arrival of the new business tools.
Much of the information shared by Instagram was already largely known – Later.com published a range of images of the new brand profiles and analytics tools earlier this month – but there were some additional notes and features highlighted in the announcement.
