Like any endeavor, SEO works best with clearly defined and articulated goals.
If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction.
Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission.
This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.