New Features For Google Ads Performance Max Campaigns
Compatibility With Performance Planner
Advertisers can now forecast the results of Performance Max campaigns with the Google Ads Performance Planner tool.
Performance Planner was previously available for Search, Shopping, Display, App, Video, and Local campaigns. Now it’s compatible with Performance Max.
Google states in an announcement:
“You can forecast how your campaign may perform in the future and simulate what could happen when you adjust elements like your campaign budget and ROAS or CPA targets. Assess how changes to campaigns could affect key metrics like conversion value. Performance Planner’s forecasts are also adjusted for seasonal events so you can explore your potential holiday opportunities in the upcoming weeks.”
