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Customer Chemistry: How To Build Rapport With B2B Clients

March 17, 2023

Via: MediaPost

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Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80.

Psychological needs? Put another way, B2B customers have special requirements. For example, 69% prefer excellent customer service over the lowest price.

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