It seems that opt-in rates for app tracking on iOS 14.5 aren’t changing as much as app marketers may have hoped they would.
Flurry Analytics has been tracking opt-ins steadily over the past few weeks and the data shows that only a quarter of Apple users are opting in on iOS 14.
According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US at just 16%.
Apple previously allowed marketers to track user devices with its Identifier for Advertiser technology.
