Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual content marketing survey, our friends at Content Marketing Institute/MarketingProfs found that nearly half of B2B marketers struggle with integrating/correlating data across platforms and 45% said that they lack organizational goal-setting KPIs to measure against. These are basic things that we know we should be doing, yet even in 2023, marketers are struggling to do them.
