The Coalition for Better Ads released research today that will likely surprise no one: Consumers do not like autoplay video ads with sound, pop-up ads and ads that quickly flash, change colors.
Those are the core findings of the CBA’s research. They’re also part of a broader push to define the Better Ads Standard, which is an effort geared toward informing marketers and publishers which ads are most likely to drive consumer adoption of ad-blocking software.
