In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences have skyrocketed as fans flock to watch teams play League of Legends and other favorites live.
And the crowds are living online. For many brands, esports may feel like uncharted territory, but savvy marketers are taking advantage of the chance to reach such an engaged audience at scale.
After all, it’s hard to talk about esports and the draw for marketers without pointing to the incredible passion of its fans.
