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Apple’s services segment hits record $19.5B as company shakes up mobile advertising

January 28, 2022

Via: Marketing Dive

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Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker delivered a record quarter for revenue. Services that extend beyond the hardware for which the company is best known saw their profile rise, suggesting Apple is aptly girding itself for a market nearing smartphone saturation.

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