Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable.
While the beverage behemoth is somewhat married to the same general look for its classic soda, its logo alone possesses the brand clout and global recognition that frees up its other flavor varieties to play around with supporting actors like color and background iconography.
