Content marketing has reached a point of maturation. Last year, 76 percent of B-to-C marketers in North America were using the tactic, according to the discipline’s Content Marketing Institute. But how well are they doing? While the same proportion say they will produce even more content this year, unfortunately, only 38 percent believe they are effective at the tactic.
Content marketing mistakes are commonplace, but hard to see when you are in the throes of a failure. What do they look like? If you are doing the following, you know you should be trying harder.
