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How marketers can use new tech to deliver meaningful brand experiences

March 24, 2017

Via: Econsultancy blog

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According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.

And to truly connect, this experience must be meaningful.

Read More on Econsultancy blog