Marketers (and reporters) are being deluged with announcements about new AI-driven tools. But there has been scant information on how they work.
Sprout Social has attempted to answer that question, at least for social media marketers, in a study it conducted with Cint. Of the practitioners surveyed, 71% have started to integrate AI and MAL tools (i.e., ChatGPT, DALL·E 2, etc.) into their workflow.