Tag: location

Big Data, Customer Data

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]

Big Data, Customer Data

The Peril And Promise Of Location Data; Is Creative Back In Charge?

November 11, 2021

Via: AdExchanger

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]

Advertising Technology

Why the Industry Needs a Gut-Check on Location Data Use

April 27, 2017

Via: Ad Age

Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider […]

Digital Media & Mobile, Media

Mobile Ad Requests With Location Data On The Rise

February 16, 2017

Via: Media Post

Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. Last year, the […]

Advertising Technology

How Location-Based Marketing Will Evolve in 2017

December 22, 2016

Via: Adweek

Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive […]