May 6, 2022
Via: Business of AppsMobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]
November 11, 2021
Via: AdExchangerThe Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]
April 27, 2017
Via: Ad AgeLast year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider […]
February 16, 2017
Via: Media PostAd requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. Last year, the […]
December 22, 2016
Via: AdweekLocation-based advertising and marketing technology has seen tremendous growth and improvement in 2016. Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive […]
July 25, 2024
July 18, 2024
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