Tag: Branded Content

Content & SEO, Marketing Channels

Branded Content: Getting It Right

September 7, 2022

Via: CMI

Branded content as a paid promotion tactic holds power and possibility for content marketers. It grabs consumer attention and showcases the brand’s value without appearing overly pitchy or promotional. Its non-salesy appearance combined with the capacity to deliver deeply immersive […]

Content & SEO, Marketing Channels

Branded content, influencer marketing make up biggest slice of digital ad budgets

April 22, 2021

Via: Marketing Dive

Branded content and influencer marketing were a bigger priority for advertisers as they ramped up marketing activity in the second half of 2020, a trend that appears to be continuing in 2021. With marketers’ supply systems under pressure, many focused […]

Content & SEO, Marketing Technologies

Branded Content: Possibilities, Pitfalls, and Predictions

January 28, 2020

Via: Target Marketing

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their […]

Content & SEO, Marketing Technologies

Branded Content Initiatives Help News Publishers Rake In Revenue, But Some Remain Wary

June 11, 2019

Via: Adweek

Publishers have been hesitant to devote more of their digital budgets to branded content initiatives, despite the fact that those that do take the plunge reported strong profit margins, according to the new Branded Content Project study from the Local […]