Marketing Technologies, Mobile Marketing
December 14, 2022
Via: AdExchangerOn average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps. Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app […]
December 19, 2019
Via: Chief MarketerThe Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos […]
Automation, Marketing Technologies
March 22, 2019
Via: AdweekBreakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential—cleaning up data, upgrading systems, […]
June 6, 2023
May 25, 2023
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