Tag: brand marketers

Marketing Technologies, Mobile Marketing

Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back?

December 14, 2022

Via: AdExchanger

On average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps. Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app […]


What Brand Marketers Should Teach Influencers About FTC Compliance

December 19, 2019

Via: Chief Marketer

The Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos […]

Automation, Marketing Technologies

How CMOs Are Adapting to the Machine Learning Age

March 22, 2019

Via: Adweek

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential—cleaning up data, upgrading systems, […]