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With First-Party Data, the Experience Is the Most Important Part

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Tag: Beverage Brand

Big Data, Customer Data

To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks

November 5, 2021

Via: AdExchanger

Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized […]