Tag: Backlinks

May 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links […]

February 2, 2023

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. […]

January 27, 2023

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Google’s search quality team expressed […]

December 14, 2022

4 common types of local links These are the most common types of local links: Citations and data aggregators. Community engagement. National and local awards. Relevant local content, campaigns, tools, reports, and studies. Each type of local link requires a […]

October 31, 2022

It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of selling links. Of course, it wasn’t long before bad actors […]

October 26, 2022

What Are Backlinks? Backlinks are simply links from one website to another. Sometimes called “incoming links” or “inbound links,” backlinks are one of the most important parts of search engine optimization. Useful tools for webpage creators, backlinks make it easy […]