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With First-Party Data, the Experience Is the Most Important Part

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Tag: B2C-like experience

Content & SEO, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]