Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: AUGMENTED & VIRTUAL REALITY

Driving calls with PPC: 5 mistakes most search marketers make

Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]