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Tag: app users


Big Data, Customer Data

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]


News

App users spent 35% more on mobile games in 2021

March 18, 2022

Via: Business of Apps

In 2021, consumers spent a whopping $116 billion on mobile games – two-thirds of total spend on app stores. Mobile game spending rose 35% or by $30.2 billion between 2019 and 2021, according to the latest gaming report from app […]


News

European app users spent 23% more on apps in 2021

January 11, 2022

Via: Business of Apps

European app users spent approximately $18.3 billion on the App Store and Google Play in 2021, according to Sensor Tower data. That’s an increase of 22.8% over the previous year and considers in-app purchases, subscriptions and premium app purchases. The […]


Big Data, Customer Data

A quarter of global app users consent to tracking on iOS 14

June 23, 2021

Via: Business of Apps

It seems that opt-in rates for app tracking on iOS 14.5 aren’t changing as much as app marketers may have hoped they would. Flurry Analytics has been tracking opt-ins steadily over the past few weeks and the data shows that […]