Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: AI-generated avatar

Marketing Technologies, Other Technologies

Adidas goes sci-fi with personality-based metaverse avatars

April 5, 2022

Via: Marketing Dive

In the latest example of a consumer brand embracing the metaverse, Adidas Originals builds on previously introduced futuristic ethos for its Ozworld collection with a new digital experience that allows consumers a deeper interaction with the brand, offering a more […]