In the latest example of a consumer brand embracing the metaverse, Adidas Originals builds on previously introduced futuristic ethos for its Ozworld collection with a new digital experience that allows consumers a deeper interaction with the brand, offering a more memorable encounter than the one-off transaction of purchasing a product.
Adidas Originals, a subdivision of the broader athleticwear behemoth that’s home to collaborations with designers, celebrities and creators, expanded its Ozworld shoe collection in March to further promote self-expression and style experimentation.
