January 12, 2023
Via: CMOTwo in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]
Marketing Channels, Web Advertising
March 14, 2019
Via: Target MarketingThere’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]
Marketing Technologies, Other Technologies
July 19, 2018
Via: Econsultancy blogIn most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]
May 25, 2023
June 2, 2023
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