Tag: advertising strategies


Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

January 12, 2023

Via: CMO

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]

Marketing Channels, Web Advertising

4 Strategies for Effectively Advertising on Google, Facebook and Amazon

March 14, 2019

Via: Target Marketing

There’s now a more distinct line separating Google, Facebook, and advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]

Marketing Technologies, Other Technologies

How local languages should influence your search & advertising strategies

July 19, 2018

Via: Econsultancy blog

In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]