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Tag: ads


Big Data, Platforms & Software

LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

May 30, 2023

Via: Social Media Today

As you can see in this example, the new process, built into LinkedIn Recruiter, will enable users to quickly and easily craft a message that they can then send to a potential candidate, simply by tapping the ‘Draft personalized message’ […]


Marketing Channels, Social Media Marketing

Instagram Adds Search Ads Placement into its Marketing API

May 24, 2023

Via: Social Media Today

Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps, with Meta announcing that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement […]


News

Meta starts refunding advertisers for overspending glitch

May 17, 2023

Via: Search Engine Land

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. […]


Content & SEO, Marketing Channels

Google’s SEO Best Practices For News Websites

May 15, 2023

Via: Search Engine Journal

Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s visibility and drive more traffic. Here’s what the Search Advocate […]


Marketing Channels, Web Advertising

Meta Outlines its Evolving AI Ad Targeting Process, Which is Improving Ad Performance

May 12, 2023

Via: Social Media Today

Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine learning based ad targeting models, which are able to deliver more relevant ads to […]


Big Data, Platforms & Software

Meta bets its advertising scale can differentiate new generative AI tools

May 11, 2023

Via: Marketing Dive

Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers […]


Marketing Channels, Web Advertising

Your guide to Google Ads keyword terminology

May 8, 2023

Via: Search Engine Land

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, […]


Big Data, Platforms & Software

Microsoft Advertising launches chat API to monetize AI chat

May 8, 2023

Via: Search Engine Land

Microsoft Advertising today announced a new API – ads for chat API – which will allow publishers, online services and apps to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, […]


Marketing Channels, Social Media Marketing

TikTok expands overture to publishers with contextual ad program

May 5, 2023

Via: Marketing Dive

TikTok is making a bigger overture to publishers with the launch of its Pulse Premiere program. The platform for years has described creators as its “lifeblood,” but the move shows its purview could broaden as it looks to sustain momentum […]


Marketing Channels, Social Media Marketing

LinkedIn Experiments with Generative AI Prompts for Posts

May 5, 2023

Via: Social Media Today

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]


Big Data, Platforms & Software

New update to Meta Ads location targeting

May 1, 2023

Via: Search Engine Land

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, […]


Marketing Channels, Social Media Marketing

Meta Tests New Automated Tools For Shops Ads, Implements Required In-App Checkouts

April 28, 2023

Via: MediaPost

Shortly after CEO Mark Zuckerberg mentioned the term “AI” 27 times in Meta’s first-quarter earnings call, the company announced a further investment in AI ad targeting through Shops and its Meta Advantage suite. Next year, it will require Shops to […]


Big Data, Platforms & Software

Meta’s ad revenue is up 4.3% in Q1

April 26, 2023

Via: Search Engine Land

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least […]


Marketing Channels, Web Advertising

Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know

April 24, 2023

Via: Martech Zone

Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution […]


Marketing Channels, Web Advertising

Is click-through rate a valuable SEO metric?

April 21, 2023

Via: Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking […]


Big Data, Platforms & Software

4 new Google Analytics 4 Home page features

April 20, 2023

Via: Search Engine Land

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has […]


Big Data, Platforms & Software

What Is An Ad Server? How Does Ad Serving Work?

April 19, 2023

Via: Martech Zone

An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the […]


Marketing Channels, Social Media Marketing

Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio

April 19, 2023

Via: Social Media Today

As you can see in these screenshots, your Instagram bio will now display how many links you have available, via profile linking. When tapped, users will then get a Linktree-like overview of the various link options that you’ve enabled. Which […]


Marketing Channels, Web Advertising

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

April 18, 2023

Via: Search Engine Land

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending […]


Big Data, Platforms & Software

Google Analytics Introduces Regex Support For Event Creation

April 4, 2023

Via: Search Engine Journal

You can now modify and create events in Google Analytics 4 (GA4) using regular expressions (regex). This update is a welcome addition to Google Analytics, as regex support was not previously available for these tasks. Utilizing regex to create events […]