Big Data, Platforms & Software
September 1, 2017
Via: Econsultancy blogDespite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]
Marketing Technologies, Other Technologies
May 25, 2016
Via: Econsultancy blogGoogle announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s […]
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