Tag: Ad Words

Big Data, Platforms & Software

What marketers need to know about Google Attribution

September 1, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]

Marketing Technologies, Other Technologies

What do Google’s expanded text & local search ads mean for marketers?

May 25, 2016

Via: Econsultancy blog

Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s […]