Tag: Account-based marketing

June 25, 2024

Account-based marketing (ABM) is one of the fastest-growing approaches in digital marketing, increasing by 15% between 2020 and 2021. With a strategic focus on high-value accounts, ABM provides natural alignment between sales and marketing teams.  Putting a strategy in place […]

June 28, 2022

Account-based marketing platform RollWorks has introduced a new tool for HubSpot users that it says uses data science to uncover account engagement signals. The new product, Sales Insights for HubSpot, can help B2B brands prioritize opportunities — a needed capability […]

April 27, 2022

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital […]

January 29, 2021

Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations […]

January 16, 2020

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]

December 13, 2018

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride. A key part of Zerto’s ABM strategy is working to better coordinate marketing activities with sales goals, […]

June 9, 2017

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]

March 16, 2017

Account based marketing is a huge buzzword in B2B today. But where do you begin to execute an ABM strategy successfully? In recent conversations with ABM expertsMegan Heuer, vice president/head of research, SiriusDecisions and Jon Miller, CEO, Engagio, we agreed […]

October 4, 2016

Account based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive and measureable results. As Marketing Land notes, “companies practicing ABM have better alignment with sales, often close bigger […]

April 12, 2016

Account based marketing is an attractive approach for B2B companies that want to be more deliberate about growing business with existing clients. Applying ABM means having a specific strategy for all interactions with a particular customer company. It’s a step […]

January 20, 2016

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges. Here’s five reasons many account-based marketing initiatives fail. Lack of Ownership It isn’t enough to simply assign accounts […]