A substantial amount of wasted spend occurs from not only bot traffic, but also when spend does not reach the intended characteristics, shares Chris Matty, co-founder and chief revenue officer at Versium. While data provides great value to marketing, it has a myriad of problems that must be addressed to yield the most benefit from an advertising perspective.
To be an effective marketer in today’s world, you need to be “data-driven,” but it is important to utilize all the various data technology tools to yield the best results and ROI from your spend. Otherwise, you are wasting ad dollars and lowering your company’s overall potential profitability.
