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What Facebook’s news feed changes mean for brands and publishers

January 12, 2018

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Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.

In a post last night, Facebook announced that it would be introducing changes to its news feed algorithm in the coming year to ensure that posts by friends and family on Facebook appear higher in the news feed.

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” Facebook chairman and chief executive officer Mark Zuckerberg, wrote.

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