Verint CMO, Celia Fleischaker, believes it’s high time for marketing and the contact centre to become better acquainted.
“I think there is a renaissance for marketing and the customer contact centre. They haven’t worked together much before, and I don’t think they’ve seen the value of working together enough,” she tells CMO. “As we’re moving along and building better end-to-end customer engagement, marketing is recognising the value in the contact centre solutions, and the contact centre is seeing the value marketing brings to the table around digital channels. It’s an alliance that holds lots of promise.”
