When you think of car sales, and where you might go looking for info on the latest automotive deals, LinkedIn probably is not the first platform that springs to mind.
But according to a new study by Nielsen, commissioned by LinkedIn, automotive brands on the platform are seeing good success, with auto brands likely to ‘improve both brand awareness and dollar sales by shifting more of their media mix to LinkedIn’.
Based on analysis of two years of LinkedIn ad data, across a range of auto brands, Nielsen found that
