Google will soon require political ads to disclose when AI-generated images, videos and audio have been used.
From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg.
Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online.
How will it work? Political ads must feature labels to act as red flags when AI content has been used, such as:
