“A gap to bridge… What gap, what bridge?”
Relax; give me a moment. I have not said a word yet.
Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about:
- Google Search: Just plain old Google Search as we have known it since 1998.
- Google Shopping: A Google service that allows you to search, view, and compare products since 2010.
- Google Merchant Center (GMC): A platform that, since 2010, allows you to manage how your products appear in some of the different services Google provides. These include organic results in Google Search [1], Google Shopping [2], Google Maps, YouTube, Google Images, and Google Lens, and Google Ads channels like Google Search [1], Google Shopping [2], Google Maps, YouTube, Google Images, and Google Discover.
